For founders who build with AI and take their own sales calls
You built the offer. I'll install the setter and sales manager you don't have, and teach you to run the calls, so one person sells like a team.
Selling is a system with four parts: book, run, follow up, review. Each part can be measured. None of them is a personality you were born without. Start with a call you already recorded.
Score your own sales call, free See how the system works
A one-page scorecard and a short class. You don't need sales experience to grade a call. You do need an offer and a paying customer.
Who this is for
This is for you if
- You have an offer with a price, and at least one person has paid for it.
- You take your own sales calls: Zoom, phone, demo, or a long DM thread that turns into one.
- You build with AI (automations, a tool you shipped, a service you deliver with it) and you would rather be building than chasing a proposal that went quiet.
- You have lost at least one deal to "let me think about it" followed by silence.
This is not for you if
- You are pre-revenue or still deciding what to sell. The weekly class and the scorecard are free. Use them, and come back when someone has paid you.
- You want someone to sell for you. I sell only my own offers.
- You can't or won't record your calls. Nothing here works without a recording.
- You are looking for a way to launch something with AI. This is about selling the offer you already have.
How it works
On a sales team, four different people watch four different things. When you sell alone, nobody watches any of them, and the deal dies in the gap after the call. The system puts a measurement on each part so one person can carry all four.
1. Book
Getting a call on the calendar and keeping it there. A reply to every inbound lead within the hour, from a template rather than from memory. A booking page that asks three qualifying questions, sends reminders, and puts an agenda in front of the prospect before the call. A no-show message that goes out without you deciding to send it.
Measured by: calls booked, calls held.
2. Run
The call itself, with a structure you can name. Agenda and permission in the first two minutes. The problem in the prospect's words, and what it costs them, said by them. Your price stated once, plainly. A decision asked for, and a dated next step before anyone hangs up.
Measured by: the 12-Point Call Scorecard, 0 to 2 per criterion, out of 24.
3. Follow up
What happens after the call without you remembering to do it. A recap within 24 hours with the next step in it, then five messages on days 0, 1, 3, 7 and 14, written once in your words and sent every time. Email only in version one.
Measured by: follow-ups sent within 24 hours, replies to them.
4. Review
The sales manager you don't have. Every call scored against the same twelve criteria. Four numbers tracked each week: calls booked, calls held, follow-ups within 24 hours, next steps booked. A Monday review: read the four numbers, fix one thing this week.
Measured by: average score out of 24; the four numbers, week over week.
A note on the tools. The scorecard is a one-page rubric you fill in by hand. The scorer I share with members uses a language model for the first pass, and a human checks every score. The tools help you measure. The measuring is what changes the calls.
Who's teaching this
I'm Madison Brillon. In April 2026 I took a remote appointment-setting job with no sales experience. I couldn't keep up from memory, so I built myself a call scorer, a KPI sheet and a five-message follow-up sequence. Five months later I was the top setter on the team. I set appointments; I did not close. In September 2026 the company shut that sales team down.
Now I install the same system for founders who sell their own offer, and I score my own calls on camera while I do it. That setter ranking is a fact about one person on one team, verifiable with the company, and it is not a promise about you.
Two ways to work with me
Both start with the free scorecard. Both have a real cap and a real date, printed here and kept.
Community
Sell What You Built
$49/month founding, $79 after
A small group of founders who sell their own offer. Wednesday live call reviews, a four-line Sunday report, the scorer, the KPI tracker, and the follow-up library. Your first scored call inside seven days of joining.
Founding rate: the first 30 members, locked at $49 for as long as they stay. Window closes Friday, October 30, 2026, or when the 30th member joins. 30-day unconditional refund, cancel in one click.
See the communitySix-week program
The One-Person Sales Team Install
$1,500 founding, $2,500 after
Six weeks, ten founders, everything installed with me on screen: booking, the follow-up system, the KPI board, the scorer on your transcripts, an objection library from your own calls. Every call you take scored within 48 hours.
Founding terms: the first ten, in exchange for consent to be documented. Cohort 1 runs Tuesday, November 3 to Thursday, December 10, 2026. $500 deposit, refundable until day one. Action-based 30-day guarantee.
See the programQuestions people ask first
Do I need sales experience?
No. You need an offer, a paying customer, and calls you can record. You built the offer, so you already know what a good answer to "what does this do for me" sounds like. The scorecard shows you where the call lost them; you don't need a sales background to see it once it's written down.
I don't have a paying customer yet. Is this for me?
The paid parts are not. Everything here is built for selling an offer that already exists and has already been bought once. If nobody has paid you yet, the weekly class and the scorecard are free and they will still help. Come back to the community or the program when you have a customer and calls on the calendar.
What about AI?
AI is not the promise. The 12-Point Call Scorecard is a one-page rubric you fill in by hand. The scorer I share with members uses a language model to do the first pass, and a human reviews every score before it counts. The tools exist so that measuring your calls takes minutes instead of an hour. The measuring is what changes the calls, not the model.
You were a setter, not a closer. Why learn from you?
Fair question, and I'll never claim otherwise. I set appointments for five months and went from the bottom of the board to the top, and what moved me was a scoring and follow-up system, not a closing script. I don't teach a script. I teach you to measure your own calls and fix the follow-up, which is where founder-run deals actually die. What you learn about closing comes from your own scores.
Do you promise results?
No, and you should be suspicious of anyone who does. I promise what gets installed and what gets measured: a call structure you can name, a follow-up that fires on every call, four numbers you read every Monday. Whether that turns into more customers depends on your offer, your market and your calendar. The guarantees on each page are about the work, not the outcome.