About
I built the tools because I couldn't keep up any other way.
I'm Madison Brillon. I'm 28, I live in Florida, and I sell my own offers on my own calls, with a system I first built for myself when I was the person on a team most likely to be told to try harder.
The short version
I spent ten years in the Marine Corps, most of it teaching and leading small groups of people. That's where I learned to break a skill into steps someone else can run, and to tell when a plan is failing before the person running it can.
I left the Corps to pursue sales, because it was the one thing I wanted to be great at. I had never sold anything. The first stretch went the way it goes for everyone: listening to the top people's recordings, copying phrases, trying harder. It moved a little. Not enough.
What changed wasn't on the call. It was after it. I couldn't hold twenty open conversations in my head, so I wrote twelve criteria and started scoring every call I took. I built a sheet that told me each morning which calls needed a follow-up and which follow-ups were overdue. Then I wrote the five follow-up messages once, so I wasn't composing them from scratch at 9 pm. Nothing about my voice changed. I stopped losing people in the gap between calls.
That system is what moved me. I rose through the ranks quickly on the offers I worked. Then I saw a gap I couldn't unsee: founders with real info and high-ticket offers, selling them with no setter, no follow-up system and no way to know why a call died. The skills I'd built were the exact ones they were missing. So I pivoted, fully, to installing them.
The tools I built
- The 12-Point Call Scorecard. A one-page rubric, twelve criteria scored 0 to 2, 24 points. It started as a printed sheet next to my keyboard. It's still that, and it's free.
- The scorer. Paste a transcript, get the twelve scores and the three lowest lines. It uses a language model for the first pass. I review every score before it counts, because a model that grades your call unsupervised is a summary, not a manager.
- The KPI tracker. Four numbers a week: calls booked, calls held, follow-ups within 24 hours, next steps booked. Read on Monday. Fix one thing.
- The follow-up sequence. Five messages on days 0, 1, 3, 7 and 14. The setter I didn't have, written down.
I could describe these as software. They're not, really. The code is the bonus. The rubric and the Monday review are the product, and they'd work on paper.
Why this exists
The founders I talk to can build almost anything. Automations, a shipped tool, a service they deliver with AI. Someone has paid them. And then every sales call is them, every follow-up is them at 9 pm, and nobody is looking at the pipeline but them. They say things like "I'm not a sales guy" and "they said they'd think about it and then nothing."
I was that person six months ago, minus the product. What I know now is that the deal usually dies after the call, not on it, and that a scored call improves while a "felt good" call doesn't. On a sales team a setter and a manager watch those two things. A solo founder has neither. Two of those three jobs can be a system. That's what I install.
I'm building this in public, one class a week, and I score my own calls on camera, including the bad ones. Cash isn't the constraint for me right now; hours are. So the caps on everything are real and tied to how many calls one person can score by hand.
What I'll promise, and what I won't
I will promise
- What gets installed, week by week, and that it runs on your real calls.
- Every call you send gets scored, by hand, within the time printed on the page.
- A refund on the terms printed beside every price, honoured the day I see the message.
- Real caps and real dates. No timers, no counters, no reopened doors without new terms.
- That I'll tell you plainly if the paid rungs aren't for you yet.
I won't promise
- Revenue, client counts or close rates. Not mine, not anyone's. Anything I say about my own sales results is documentation, with "not a promise" beside it.
- That AI will sell for you. It scores; you sell.
- A script that works regardless of your offer. The words are yours.
- That this suits someone with no customer yet. It doesn't. The free class does.